The companies winning at monetization have one thing in common.
They rethought their pricing strategy alongside their product innovation.
Companies aligning pricing with AI innovation are
nearly twice as likely to expect high growth
nearly twice as likely to expect high growth
“We are continuously looking into how to bring the most possible value upfront but in a limited experience.”
Yana Tornoe,
Co-founder and COO, Question Base
“We need to justify the cost and explain that, for once, SaaS software is not ultra-high margins; embeddings and LLMs can cost a lot.”
Christopher Pasquier,
Founder and CEO, Super + Slite
“A usage(credits)-based model was an attempt to more closely align our costs with what we were charging customers.”
Amit Gupta,
Founder, SudowriteWhat 473 finance and product leaders revealed
about monetization in 2025
Innovation isn't enough anymore. The companies pulling ahead have cracked the code on pairing breakthrough products with breakthrough pricing strategies. Our latest research exposes how they're doing it.
0%
expect revenue growth this year, with two-thirds expecting more than 20% growth
0 %
adding AI to their products are also evolving their pricing, while 83% of non-AI firms made no pricing changes
0 %
cite AI as their #1 tech investment — up 67% from 2024 and more than double the next category
0 %
raised pricing in 2024, but 40% failed to align those increases with perceived customer value
2025 State of Recurring Revenue & Monetization Report
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Research Methodology
Survey of 473 finance, product, and GTM executives across US and UK-based companies, conducted Q4 2024.
Industry representation across SaaS, FinTech,E-commerce, and Digital Services.